AI, Ecommerce, GEO

How Magnum Bikes Doubled AI-Driven Revenue in 30 Days

AI-driven revenue doubled, AI traffic now converts at nearly 2x other channels, and brand presence in AI responses climbed from 32% to 51%, all within 30 days of setting up their store for AI search with StoreRank. 

At a glance

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AI Driven Revenue Increase

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AI Visitors Increase

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AI Conversion Rate Increase

    • AI-driven revenue: doubled (2x)
    • AI conversion rate: +91%
    • AI-driven visitors: +24%
    • AI-driven sessions: +21%
    • Brand presence in AI responses: 32% → 51%
    • Average position when mentioned: 2.6 → 1.5
    • Positive sentiment: 51% → 73%

    About Magnum Bikes

      Magnum Bikes is a premium e-bike brand designed in Utah, sold through Shopify Plus, three company-owned stores, and 100+ authorized dealers nationwide. Over 10 years in business, 100,000+ riders, bikes priced up to $2,099.

      Like most established Shopify merchants, Magnum had spent years building a strong SEO foundation on Google. But as shoppers started using ChatGPT, Gemini, and Perplexity to research bikes, Etan Efrati, their E-Commerce Manager, noticed something: the traditional SEO work wasn’t translating to AI search.

      The challenge

      Before StoreRank, Magnum had no visibility into how AI platforms were describing and recommending them. They couldn’t see which shopping queries surfaced their brand, how they ranked against competitors in AI answers, or what tone AI tools were using when talking about them.

      “We’d built a strong Google SEO foundation over the years. But when customers started researching bikes in ChatGPT and Perplexity, we had no visibility into what those tools were saying about us, how we ranked against competitors, or whether AI was even surfacing our products. That’s a blind spot you can’t afford when buyers are spending $2,000 on a bike.”

      Etan Efrati

      E-Commerce Manager, Magnum Bikes
      Etan Efrati

        The approach

        Magnum used StoreRank to put the technical and content foundations in place that AI platforms rely on:

        • Optimized AI schema so crawlers could properly parse their catalog, brand, and store info
        • llms.txt configuration to flag priority products and key pages
        • AI Crawler Access controls to make sure every major bot (ChatGPT, Claude, Gemini, Perplexity, and others) could read the site
        • AI Mentions Tracker to monitor how AI platforms were describing and ranking them against competitors in real shopping queries
        • Product content optimization, starting with the highest-revenue PDPs

         

        “I started with the three PDPs we’re running a major sale on, since AI discoverability matters most where the revenue is. The optimization process was straightforward, the schema didn’t conflict with our theme, and the Mentions Tracker was already showing us where we stood within days.”

        Etan Efrati

        E-Commerce Manager, Magnum Bikes

          The results

          Within 30 days, the shift was measurable across every metric StoreRank tracks, without changing their existing SEO strategy.

          Revenue and conversion led the way

          AI-driven revenue doubled. Sessions climbed 21% and visitors 24%. But the standout signal was conversion: AI traffic now converts at nearly twice the rate it did before, putting AI ahead of most of Magnum’s paid channels on efficiency.

          “What surprised me most was the quality of the traffic. AI-driven sessions are up, but the real story is that they’re converting at nearly twice the rate they were before. That puts AI ahead of most of our paid channels on efficiency. For a category like e-bikes, where buyers research heavily before purchasing, that makes sense, but seeing it in the numbers was the moment it clicked.”

          Etan Efrati

          E-Commerce Manager, Magnum Bikes

            AI visibility climbed alongside it

            Brand presence in AI responses jumped from 32% to 51%. Average position improved from 2.6 to 1.5, meaning when an AI platform mentions Magnum Bikes, they now show up significantly higher in the answer.

            Sentiment turned strongly positive

            Positive sentiment climbed from 51% to 73%. Neutral mentions dropped from 47% to 26%, and negative mentions fell to just 1%. AI platforms are now describing the brand in more favorable terms by default.

            What’s next

            “Coming into this, AI search was a blind spot. Now it’s a measurable channel that’s outperforming most of our paid traffic on quality. The next move is scaling what’s working: Article Autopilot for content velocity, broader product optimization, and tracking AI-driven revenue as its own line item alongside paid and organic.”

            Etan Efrati

            E-Commerce Manager, Magnum Bikes

              Turn AI search into a revenue channel for your store

              Magnum Bikes went from invisible to recommended in 30 days. The same foundation works for any Shopify merchant with an established SEO base.

              Install StoreRank on the Shopify App Store →

              Picture of Tom van den Heuvel

              Tom van den Heuvel

              Entrepreneur and growth leader with 13+ years of experience scaling SaaS and ecommerce companies to $50M+ ARR. Early team member and later CMO at Sendcloud, founder of Dealify (acquired), and scaled wetracked.io to $10M+ ARR. Now building StoreRank.ai to help online stores win in AI-driven commerce.

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